How to track when AI reads your site and sends visitors

See what pages AI models read, find what is stopping them, and how many visitors they send you from the answers that cite you.

app.reddlix.io/ai-crawlers

Start measuring what matters

Reddlix AI Crawlers dashboard showing per-model reads from ChatGPT, Perplexity, Claude and Meta AI with a reads-over-time chart and crawl health

Watch AI read your site, in real time

The moment ChatGPT, Perplexity, Claude or Meta AI fetches one of your pages, you see it. AI Crawlers shows how often each model reads you, which pages they keep coming back to, and how that is trending, so you finally see exactly which AI is reading you, and how much.

And only real, verified reads are counted. Spoofed bots and scrapers never make it into your numbers, so what you see is the truth, not an inflated chart.

Reddlix AI Crawlers Visitors from AI panel breaking site visitors down by ChatGPT, Perplexity, Gemini and Meta AI, with the top referred pages

See the visitors AI actually sends you

Reads are only half the story. AI Crawlers also tracks the real people who land on your site straight from an AI answer, broken down by which assistant sent them and the exact pages they arrived on.

It is the traffic ordinary analytics hides under “direct”, the customers AI is already handing you, finally made visible.

Reddlix AI Crawlers one-time install snippet with ready-made setups for Next.js, Node, WordPress and Cloudflare

Install once, see what others can’t

Add it to your site a single time and it quietly runs in the background, tracking both the AI that reads you and the visitors those answers send. Ready-made setups cover Next.js, Node, WordPress and Cloudflare, plus a universal one for everything else.

A light turns green the moment your first verified read arrives. From then on, you are watching a whole layer of your traffic that your competitors cannot even see.

AI is the new web browser

A Perplexity AI answer recommends Stretch Reformer & Pilates Studio as a cited source, and the visit it sends arrives tagged ct-referrer=perplexity, showing the click came from an AI assistant rather than a Google search.

For twenty years, finding something online meant opening a search engine, scanning a page of ten blue links, and clicking around until something fit. That is not how people search anymore. They ask an AI, it reads the web for them, and it hands back a short, reasoned shortlist with a few sources named. The browser did not disappear. The AI became the browser. For any business, that quietly changes three things: where you get found, who sends you visitors, and what a single visit is worth.

Is AI really taking traffic from Google?

Yes, and faster than most people realize. Traffic from AI assistants has been more than doubling year over year, the fastest growing source of visitors most businesses have, and it climbs steepest among people researching a purchase, according to Adobe Analytics. It is still early, and that is the opportunity: the brands that get discovered inside AI answers now are building a lead while it is still cheap to win. The question is no longer whether AI sends traffic, but how fast it is coming.

The ten blue links became one answer

A results page gave every link a chance to be clicked. An AI answer does the choosing for the user: it names a handful of businesses, cites a few sources, and everything else stays invisible. And when people are handed an answer instead of a list, they click far less. In the largest study of the behavior, Pew Research found people followed a traditional link in just 8% of visits when an AI answer was shown, against 15% when they were left to scan the results, and they clicked a cited source only 1% of the time. Ranking on page one is no longer the prize. Being one of the two or three names the AI actually recommends is, and you have to earn it across every assistant your buyers use, not just one.

Why a visit from an AI is worth more

Someone who arrives from an AI answer has already read a recommendation, not just a blue title and a meta description, so they land further along in the decision. It shows in how they behave once there: Adobe Analytics has repeatedly found that visitors from AI assistants are more engaged than traffic from other channels, spending more time on site and viewing more pages. Fewer visits, but warmer ones, closer to a decision.

So why can’t your analytics show it?

Because the tools most businesses rely on were built for a web of links and JavaScript, and AI breaks both. When an AI reads your site, it fetches your pages without running any JavaScript, so the Google Analytics tag never fires and the read is never recorded. Independent testing across hundreds of millions of crawler requests found the bots behind ChatGPT, Claude, Perplexity and others run no JavaScript at all, so those reads leave no trace in your reports. The visits those answers send fare a little better: your analytics can tag some of the clicks, but the referrer is so often missing that a large share lands in “direct,” and none of it tells you which AI read which page. The screenshot above is the rare case where the trail survives: Perplexity names Stretch Reformer as a source, and the click arrives identifiably from Perplexity. That blind spot is what Reddlix AI Crawlers closes: it verifies every AI that reads your site and attributes the visitors those answers send, in one place.

Buying intent is moving from a list of links you scroll to an answer you trust. The businesses that win the next decade are the ones an AI can read, understand, and recommend, and the first step is finally being able to watch it happen.

Frequently asked questions

AI Crawlers shows you, in real time, when AI assistants actually read your website: which pages they look at, how often, and whether they are getting in or being turned away. It also shows the real people who arrive on your site from an AI answer. One place for both, the AI that reads you and the visitors it sends you.

The five that matter for AI answers: ChatGPT, Perplexity, Claude, Meta AI and Gemini. For each one you see how much it reads your site and whether that is going up or down. You can even tell when an AI is reading a page to answer someone right now, which is where the real buying interest is, from when it is just scanning for later. The everyday bots and scrapers that have nothing to do with AI are left out, so your numbers stay clean.

Because we confirm every read against each AI company’s own official IP addresses before it counts. A bot can easily claim to be ChatGPT, so we verify it truly came from that company and not an impostor. Most tracking tools skip this step, which is exactly why their numbers come out inflated. Anything we cannot confirm is left out, along with the everyday tools and scrapers that have nothing to do with AI, so you get a real number you can trust.

Yes, automatically. When someone reads about you in an AI answer and clicks through to your site, AI Crawlers recognizes that the visit came from an AI and shows you which one. You get a clear “Visitors from AI” view right next to the reads, so you see not just who is reading you, but who is actually sending you customers.

Almost. There are two honest exceptions, and we show them plainly instead of pretending otherwise. Gemini’s reads cannot be separated from normal Google activity, so Gemini is greyed in the reads and your Google presence is what drives it. And visits from Claude cannot be traced back to Claude, so those are greyed too. Whatever we can measure, we measure; whatever we cannot, we say so, and we never guess.

Setup is quick, and it will not slow your site down at all. You add it once and it quietly works in the background, tracking both the AI that reads you and the people who arrive from AI answers. The moment your first real AI read comes in, a light turns green so you know it is live.

No. Regular analytics like Google Analytics cannot see when an AI reads your site, and the visitors AI sends you usually show up as “direct,” with no sign of where they came from. AI Crawlers is built for exactly that blind spot. It is included on the Pro and Max plans.

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