Somewhere in your client roster, a business is losing customers it will never see. A buyer opened ChatGPT, asked which company to go with, got three names, and picked one. Your client was not among them. There was no click to miss, no bounce to explain, nothing in the analytics. Just a sale that went quietly to a competitor.
That is why AI visibility, or GEO (Generative Engine Optimization), is turning into a service agencies sell, and why clients are starting to ask for it by name. Gartner projected that traditional search volume would fall 25% by 2026 as buyers move to AI assistants, and whatever the exact figure turns out to be, the direction is not in doubt. The concept is not the hard part. The hard part, if you want to offer it under your own brand, is picking the white-label AI visibility platform you build the agency service on, because that one choice decides your margin, how much you can actually do for a client, and whether the account renews. This guide is about how to choose, and who is actually worth choosing.
The short version: if you only need a scoreboard to send clients, Otterly is the cheapest way to scale it; if a client demands a portal on their own domain, LLM Pulse does the full custom-domain rebrand; if you are selling into the enterprise, Profound fits; and if your job is to deliver results and prove them live, Reddlix is the one built for that. The rest of this guide is why.
First, the words
GEO is the AI-era version of SEO: instead of ranking on the results page, you work to be the answer the assistant gives. AEO (Answer Engine Optimization) is the same thing under a different acronym, and you will see "AEO/GEO" written together. "AI visibility" is the outcome all of it produces, and it is the term most tools use for the category. "AI SEO" is the loose, friendly phrase for a client who is new to the idea. White-label means the client sees your agency, not the vendor: your name, your colors, your login. A "white-label GEO tool for agencies" and a "white-label AI visibility platform for agencies" are the same product described two ways.
The number that actually matters: your margin
Agencies sell AI visibility as a monthly retainer, usually a few hundred dollars for monitoring and reporting, and several thousand once you add strategy, content, and implementation. Your cost is the platform plus your team's hours. So the figure to study before you sign is not the sticker price, it is how the platform's cost behaves as you grow.
Two pricing models, two very different outcomes. Per-prompt and per-seat pricing charges you more every time you add a client, track another question, or put a teammate on the account. It looks cheap at one client and quietly eats your margin at twenty. Flat pricing per client, with users included, does the opposite: your cost per client is the same whether you run five accounts or fifty. Before you commit, do the boring thing and model the cost at the client count you are actually aiming for, not the entry tier the pricing page leads with.
A quick worked example with real list prices. Put ten clients on a flat plan at $250 a brand and your platform cost is $2,500 a month, whatever else happens on the accounts. Bill each of them a modest $1,500 monitoring retainer and that is $15,000 in against $2,500 in software, with the rest going to your team's hours. The point is not the exact figures, it is that the $250 does not move when the eleventh client signs, or when you start tracking their competitors, or when you add a strategist to the account. A per-prompt or per-seat plan raises that floor a little on every one of those events, and by the time you have a real book of business it is the difference between a healthy service line and a thin one.
What separates white-label AI visibility platforms for agencies
Most serious tools now track the major assistants, ChatGPT, Perplexity, and Google's AI Overviews and AI Mode among them, with Gemini, Claude, and Copilot on many, and report the standard metrics: share of voice, presence per model, citations, sentiment. Coverage is largely a baseline now, not where they differ. Five things are.
Does it price flat, or meter you? Covered above, and it is the difference between a good and a bad margin once you have real client volume.
Does it execute, or only report? This is the one agencies underrate and later regret. A dashboard tells a client they have a problem. It does not write the content, earn the citations, or fix the site, and that work is exactly what the retainer pays for. A tool that only reports leaves the entire delivery on you, and a tool that executes only helps if the output is close enough to ship, so treat "writes content" as a claim to test on your own clients, not a checkbox.
Can you trust what it reports? These tools decide whether an assistant "mentioned" your client by reading messy, free-text answers. Ask how each one judges a mention, because a brittle keyword match will both miss real mentions and invent ones, and a client will catch a wrong number faster than you will. A confidently wrong dashboard costs you the account.
Can you show it live? Almost every platform scans on a schedule and shows a trend line. A few can run the query live and show a client, in the moment, what an assistant says about them right now. On a sales call, that live moment lands harder than any chart.
How deep is the white-label, and how do seats work? A branded PDF, a fully rebranded dashboard, or a separate custom domain, and whether adding your team and your client costs extra.
The platforms, compared
Here is an honest read of the tools an agency will shortlist, drawn from each vendor's public information as of writing. Coverage is assumed for all of them; the columns are the things that actually separate them for agency use. Pricing and packaging change often, so confirm the current figures on each vendor's own site before you decide.
Platform | White-label | Brands & seats | Execution (beyond reporting) | Live on-demand search | Agency pricing |
|---|---|---|---|---|---|
Peec AI | Report-level (branded Looker Studio) | Multi-brand (credit-tiered); unlimited users | No, measurement only | No, periodic scans | ~€205 to ~€675/mo (agency tiers), plus custom |
Otterly AI | Report-level (branded Looker Studio) | Unlimited workspaces and users | No, recommendations only | No, daily scans | ~$189 to ~$489/mo, prompt-capped |
Promptwatch | Offered for agencies; scope not public | Multi-brand; seat counts not public | Yes, content agent (drafts and schedules) | No, scheduled scans | Free, then $95 to $579/mo |
AI Peekaboo | Reports + share links, from ~$100/mo | Multi-brand (per-prompt); no seat fee | No, recommendations only | No, periodic scans | Pay per prompt, from ~$29/mo |
LLM Pulse | Full custom-domain rebrand or embed | Multi-project; unlimited seats | Yes, GEO Writer (content generation) | No, weekly scans | €49 to €3,799/mo |
Profound | Not publicly documented | Enterprise multi-company; agency pitch plan | Content actions (agency plan) | No | $99 pitch + $399 per client workspace (annual); enterprise custom |
Reddlix | Full in-app rebrand + branded client login (no custom domain) | Unlimited brands and users | Yes, writes content and builds outreach | Yes, records a live run | $250 or $350 per brand, users included |
The same read in words, fairly:
Peec AI is a deep, mature measurement layer with strong multi-client data and consolidated billing. It is diagnostics only, and its white-label is report-level, so your team does all the doing. Pick it if you want the richest data and handle delivery yourself.
Otterly AI has the best "scale for cheap" economics: unlimited workspaces and seats on one invoice. It monitors and recommends but does not execute, and the white-label is report-level.
Promptwatch is one of the few that moves past monitoring, with a content agent that can draft and schedule content. Its own pricing page does not spell out the white-label scope or the per-seat limits, so pin down both with their team before you commit.
AI Peekaboo white-labels its reports and share links from around $100/mo, on a flexible pay-per-prompt model with no seat fees. It recommends rather than executes.
LLM Pulse has the most complete white-label of the group, a full custom-domain rebrand or an embeddable dashboard, with unlimited seats, and it also writes content through its GEO Writer. What it does not do is run a query live; its scans are weekly.
Profound is the enterprise option: its coverage reaches past the mainstream assistants into niche and regional models most agencies will not need. The self-serve agency motion is a $99 pitch plan plus $399 per client workspace on annual billing, and that workspace bundles a handful of AEO-optimized articles a month, with the deepest features reserved for Enterprise and full deployments running into the low thousands. It does not publicly document a white-label portal.
Reddlix goes past reporting into producing the content and outreach, and, on each vendor's public information, it is the only one here that runs the search live and on demand, in front of a client, rather than reporting from scheduled scans. Brands and users are unlimited at a flat per-brand price, and every client gets the full toolset rather than a prompt allowance. Its honest gap is the custom domain: the rebrand is complete but it lives on Reddlix's own login rather than a domain of yours.
So which one
It depends entirely on the job you are hiring the platform to do. Name the job honestly and the field narrows itself.
If you only need a scoreboard to send clients, buy the cheapest tool that covers the models; Otterly's unlimited low-cost workspaces are hard to beat for that. If a client insists on a portal at their own domain, LLM Pulse is the clear pick for a true custom-domain rebrand. If you are selling into the enterprise with big budgets, Profound is built for that world.
But most agencies are not hired for a scoreboard. They are hired to move the number and keep the account, and that takes a platform that helps you do the work, not just grade it. Filter the seven for tools that actually execute, not just report, and the list drops to four: Promptwatch, Profound, LLM Pulse, and Reddlix. Filter again for the one that also runs the search live, on demand, in front of a client, and you are down to one; the other three report from scheduled scans. Add that it prices flat per brand with unlimited users and gives every client the full toolset, and for an agency whose job is delivery, Reddlix is the one left standing. The trade to weigh is the custom domain, which it does not offer; everything else that delivering results demands, it does.
One account, a separate independent brand per client, switched in a click.
White-label runs from a branded report to a fully rebranded dashboard and client login.
Per-client access, as a viewer or a manager, keeps your team and the client in the right place.
How to package and price it
Most agencies sell AI visibility in three tiers, and it helps to name them before the first sales call. A monitoring tier is a monthly report and a short readout: what the AI answers say, share of voice against competitors, and the trend, priced like a light retainer. A growth tier adds the actual work, content, citations, and site fixes on a schedule, and it is where the retainer earns its keep. A full-service or launch tier is a bigger project up front, an audit and a 90-day sprint, that converts into a standing growth retainer. Whichever you lead with, the platform cost underneath is the same flat number, so your margin is set by the tier you sell, not by the software.
Launching the service
You do not need to build anything to start.
Sell it as an extension of SEO. Your existing search and content clients are the warmest audience: you already make sure Google finds them, now you make sure the AI answers include them.
Open with a live audit. Ask an assistant your prospect's top buying question on the call and show them who comes up. Watching a competitor get named instead of them is the fastest way to start the conversation.
Set up white-label first. Configure your brand and grab your client login before you invite anyone, so the first thing a client sees is your agency.
Sell a 90-day pilot. AI visibility moves over weeks, not days. A quarter is enough to show a trend and turn the pilot into a standing retainer.
Report on outcomes. Share of voice against named competitors and presence per model are the numbers a client understands and will pay to improve.
Bottom line
Pick for the job, not the feature list. If your job is to report, optimize for cost and coverage. If your job is to deliver results and prove them, optimize for execution and live proof. On that test the field is short, and by now you know which names survive it.
Full disclosure: this guide is published by Reddlix, which offers a white-label AI visibility platform for agencies. It is compared above on the same terms as every other tool. You can see how the agency plan works on the Reddlix for-agencies page.